Playbook

How TustelIQ turns social conversations into loyal customers

A five-step operating rhythm for marketing and CX leaders. Know what to post, mobilise replies before SLAs slip, and prove the revenue impact without hiring another analyst.

Talk to our teamPreview product features
Step 1

Connect Meta channels without the maintenance drag

Link your Facebook and Instagram accounts once, and TustelIQ quietly keeps access current, compliant, and audit-ready so your team never has to chase expired logins again.

  • Guided Meta login with health indicators for every Page and profile
  • Manage multiple locations and brands without repeating the setup work
  • Automatic access monitoring so governance and audits stay buttoned up
Connection status cards showing Instagram and Facebook successfully linked.
Step 2

Set TustelIQ guardrails once

Turn your Biz Profile into the operating manual for every conversation. Capture tone, promises, offers, and spending limits once so every recommendation stays on-brand and on-budget.

  • Document the voice, value props, and moments to avoid in a single hub
  • Lock in daily budget guardrails by market or product line
  • Give leaders ready-made campaign presets and approval notes
Business profile interface showing tone, value propositions, and guardrails.
Step 3

Publish only the content the forecast loves

Draft posts, request AI copy, and see the projected lift before anything goes live. TustelIQ highlights the best posting window, reviews assets for policy risks, and forecasts impact on conversions.

  • Instant strength scores show which captions and visuals will earn attention
  • Work from a single workspace to upload media, route approvals, and compare variants
  • Best-time suggestions blend historic performance with real-time social signals
Content composer with AI scores and schedule timeline.
Step 4

Convert high-intent conversations while the window is open

Comments and DMs land in one intent-aware queue. TustelIQ drafts replies in your voice, keeps you inside Meta’s 24-hour promise, and shows the team exactly who owns the next move.

  • Priority view flags hot leads, risks, and conversations nearing the response promise
  • Suggested replies mirror your brand voice and surface the right next step
  • Unified inbox tracks Facebook and Instagram threads with ownership tags
Inbox and comment triage interface prioritising high-intent conversations.
Step 5

Report social impact in pipeline language

Executive dashboards translate engagement into dollars. Track response speed, trending objections, and projected deal value—ready for board decks or investor updates.

  • Pipeline view links every conversation to stage, owner, and expected value
  • Response-time lens shows coverage against your response promise, AI assist adoption, and team bandwidth
  • Export-ready recaps package wins, risks, and next actions for leadership
Reporting dashboard highlighting pipeline value and response metrics.
Why it sticks

Teams stay because the numbers move

Early pilot cohorts used TustelIQ (with UrbanIQ automation under the hood) to slash manual triage, speed up approvals, and prove the link between social engagement and real pipeline. Your operators get time back, and leaders see the lift.

11x

Faster time-to-reply for high-intent comments (pilot median vs. baseline)

63%

Lift in caption engagement when teams follow AI scoring cues (6-week test)

100%

Owner-scoped audit trail for regulated brands (compliance-ready)

Ready to pilot the playbook with your team?

We onboard a limited number of marketing ops and CX teams each month to keep service sharp. Share a little about your scope and we’ll line up a working session with our specialists.

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